Embedded Video is fast becoming the most powerful media tool to improve your SEO and your conversions. But don’t just take our word for that…
Invodo recently published some astonishing stats that show just how big an impact product videos can have on a retailer’s conversions… and whilst these stats are directly related to product videos, it doesn’t take much of a leap to realise that a lot of the lessons also apply to other types of videos online.
Josh Hardwick in this great blog explores and explains how embedding video in a website can have a dramatic impact on backlinks, and as a consequence SEO. He also talks extensively about how video increases engagement, customer trust, and thence conversions.
Here are some simple stats about the impact video has online;
In 2012 1.3 Billion people watched an average of 180 videos online each month.
The average website user spends 88% more time on a website with a video.
Over 68% of viewers share a video.
Pro produced video drives a average 25 point lift in share of a product, and a 16 point lift of a brands total product line.
Landing pages with embedded video have a 80% increase in conversions.
Emails with video have a 96% increase in click through rates.
and perhaps most importantly;
Videos have a 41% higher click rate on normal search results over plain text pages.
Of course one of the barriers to adding video to a website is cost. This is something which we are very aware of at Page One and have been working hard to try to make video that is cost effective for businesses on tight marketing budgets.
One of the best tools we have for this are our “Greenscreen Days”, where a short great quality video with content of your choice can be produced for as little as £175 ex vat.
You can learn more about these days on our dedicated page here. We have another of these days now scheduled for January 23rd.
I will talk about some great ideas for videos on my next blog!
Stats above sourced from Comscore, Getty, Google, Nielson, strategyanalytics, and a few others….